Advertising is one of the primary tools used to build your brand, reach customers, and promote your products and services. And it's not just for large companies. Every business needs a strategy to get its message out.

What Is It? When you think of branding, you may immediately think of logos and taglines like the Nike Swoosh and the tagline "Just Do It." But br...

Customer Relationship Management (CRM) is a relatively new marketing term that has gotten a lot of attention in the past several years.

What Is It? The Dictionary in the American Marketing Association website defines Database Marketing as, “An approach by which computer databas...

What Is It? The Dictionary in the American Marketing Association website defines Direct Mail as, “The use of the mail delivered by the U.S. Po...

What Is It? The Dictionary in the American Marketing Association website defines Market Research as, “The systematic gathering, recording, and ...

What Is It? Public relations one of the marketing disciplines within the marketing mix, which includes advertising, sales promotion, public relation...

What Is It? Telemarketing is such a dirty word that the American Marketing Association doesn’t list it in their dictionary of marketing terms....

What Is It? The Dictionary in the American Marketing Association website defines Online Marketing as, “Term referring to the Internet and e-mai...